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      <image:title>Insights &amp; Updates - Changes to Meta’s Aggregated Event Measurement - What is Aggregated Event Measurement?</image:title>
      <image:caption>With Apple tightening privacy restrictions for iPhone users over the past several years, Meta (then Facebook) introduced Aggregated Event Measurement for advanced advertising conversion tracking. With less browsing activity data passed from the Meta platform to websites in orders to follow the customer journey, Aggregated Event Measurement required advertisers to “rank” their Top 8 conversion events in order of importance to the business. Advertisers were mostly limited to these Top 8 events for targeting optimization.</image:caption>
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      <image:title>Press - In the Press: Tina &amp;amp; Rose Featured</image:title>
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      <image:title>Press - Success Story — Shirley L.</image:title>
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      <image:title>Press - Success Story — Maddie</image:title>
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      <image:title>Press - How to Manage a Business as a Working from Home Mother</image:title>
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    <lastmod>2025-06-10</lastmod>
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    <lastmod>2020-03-13</lastmod>
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    <lastmod>2020-03-13</lastmod>
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    <lastmod>2024-01-24</lastmod>
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      <image:title>Contact - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2024-10-22</lastmod>
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      <image:title>Home - Empowering Your Business in a Digital World</image:title>
      <image:caption>Now more than ever, strategic marketing can differentiate your business from your competitors, reaching valuable new customers to help your business grow and thrive. Digital and social media marketing strategy and advertising are cost-effective tools to maximize your ROI. But where to start? Double Tap Marketing is here to help you assess your marketing needs, develop a strategic plan together, and integrate digital advertising into your marketing efforts to reach your target audience.</image:caption>
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    <lastmod>2024-03-13</lastmod>
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      <image:title>About - Hi! I’m Vanessa.</image:title>
      <image:caption>Have you ever heard yourself wondering: “How do I market my wine to millennials?” ”Is it even worth doing Google Ads to drive wine tasting reservations?” “How do I do Facebook Advertising for my winery?” “How do I develop a wine marketing strategy?” Well, then you have come to the right place. We have 15+ years’ experience developing marketing strategies and brand plans, specializing in digital and social media marketing and advertising to drive brand awareness, visitation, and sales. Anchored in the wine industry, we know what it takes to target potential consumers and make your advertising dollars work as hard as possible for your wine business. With people spending more time looking at their screens these days, every business is uniquely poised to connect with target consumers to establish connections, drive website traffic, and encourage a call-to-action. Let us help you navigate these often murky waters so you can spend less to reach more. The future is here. Get in touch with us today.</image:caption>
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    <lastmod>2024-04-25</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61467e238fe26309adde9529/1655845378123-XUIXD6JTC93UQWVHUP9N/unsplash-image-vLk55UWfFdk.jpg</image:loc>
      <image:title>Our Values</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61467e238fe26309adde9529/1655845590009-2WT9H2MUUKF4F45LAQGQ/unsplash-image-tq2ClHwDbD8.jpg</image:loc>
      <image:title>Our Values</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61467e238fe26309adde9529/1655845678903-ULAV1V65UT637IMU4ZTC/unsplash-image-SigR5QPEA78.jpg</image:loc>
      <image:title>Our Values</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61467e238fe26309adde9529/1655846461618-FZM894QZ7PZW972IZHZR/unsplash-image-Z2ImfOCafFk.jpg</image:loc>
      <image:title>Our Values</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61467e238fe26309adde9529/1655846934082-FKRZD4G4XSKKV72ALTRK/unsplash-image-pnAepvQzKTU.jpg</image:loc>
      <image:title>Our Values</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://doubletap.marketing/services-and-pricing</loc>
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    <lastmod>2024-05-06</lastmod>
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  <url>
    <loc>https://doubletap.marketing/contact-1</loc>
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    <priority>0.75</priority>
    <lastmod>2025-06-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4c424adc39513f8a9c866b/1582149708247-66XVXLCDO1SB6TJ4PRR2/Stocksy_comp_1921791.jpg</image:loc>
      <image:title>Contact</image:title>
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  </url>
  <url>
    <loc>https://doubletap.marketing/about-1</loc>
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    <lastmod>2025-06-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4c424adc39513f8a9c866b/1582137004225-LSSQVF1UT0VLVQJZ4PU3/Stocksy_comp_1921796.jpg</image:loc>
      <image:title>About - Meet Rose</image:title>
      <image:caption>After working as a finance director at one of the top firm in New York City, I decided to take a break and look into starting my own business. With several years of experience working in business and finance, I wanted to create a program to guide dreamers through the first steps of starting a business. When I met Tina, our combined experiences helped us create a business coaching platform that has been tested and proven time and time again. We’re honored to have the opportunity to not only help you grow, but to help you Grow Well.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4c424adc39513f8a9c866b/1582136955176-R26AVY3LLOYQL78GV1R5/Stocksy_comp_1921787.jpg</image:loc>
      <image:title>About - Meet Tina</image:title>
      <image:caption>While I loved working in-house as an executive coach for many years, I became passionate about the idea of helping more small businesses succeed. When I met Rose, I knew the opportunity had finally arrived. We quickly bonded over our desire to work with entrepreneurs, and within the year Grow Well Coaching was born. We now have the pleasure of working with aspiring business owners and entrepreneurs from all over the world.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://doubletap.marketing/welcome-1</loc>
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    <priority>0.75</priority>
    <lastmod>2025-06-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4c424adc39513f8a9c866b/1582311208565-MCYFYK5V2E1RNCFPXM7R/Stocksy_comp_1959231.jpg</image:loc>
      <image:title>Welcome</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4c424adc39513f8a9c866b/1582311067836-JEZ2800VPLG3TBSCSSEV/Stocksy_comp_1959238.jpg</image:loc>
      <image:title>Welcome</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4c424adc39513f8a9c866b/1582311124442-SXVKUC0U9G2QVBIBE1FE/Stocksy_comp_1937562.jpg</image:loc>
      <image:title>Welcome</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://doubletap.marketing/classes-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-06-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4c424adc39513f8a9c866b/1582573565994-50YY6FGE3R6GOR116FI7/Stocksy_comp_2452549.jpg</image:loc>
      <image:title>Classes - Pitching to Investors</image:title>
      <image:caption>Presentation skills, pitching and selling yourself and your brand. Tina &amp; Rose take you through a step-by-step process on conquering your fears and on the right path to owning it.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4c424adc39513f8a9c866b/1598461346142-9HQCAB1YPVFMERDO6IR4/lounge.jpg</image:loc>
      <image:title>Classes - Concept Investment</image:title>
      <image:caption>Deciding to invest your business on your own? Through this class, we define major finance and money business plans that help you decide which method works best for your business.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4c424adc39513f8a9c866b/1582573767155-VX6115BGF3MJJJ6YIY51/Stocksy_comp_1921791.jpg</image:loc>
      <image:title>Classes - Kickstarting Your Business</image:title>
      <image:caption>Once you have the money, then what? We outline clear defined pathways for you to takeoff your new business adventure.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4c424adc39513f8a9c866b/1598466891694-RPCVK69AWYG479U8J3CL/smile.jpg</image:loc>
      <image:title>Classes - Business Growth 101</image:title>
      <image:caption>Need to expand? Hire employees? Open a second location? We define everything you need to consider when growing your business.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4c424adc39513f8a9c866b/1582311731414-84WHK7KV0NTE00GA50IA/Stocksy_comp_1959252.jpg</image:loc>
      <image:title>Classes - Ideation</image:title>
      <image:caption>Do you have ideas but don’t know how to solidify your thoughts together? In this class, we teach you how to piece-meal thoughts together to define what would make a solid business idea.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4c424adc39513f8a9c866b/1582311817842-SHLZTWPGX9RRDAOA7MRV/Stocksy_comp_1937562.jpg</image:loc>
      <image:title>Classes - Business Planning 101</image:title>
      <image:caption>Taking the next step in creating a business: your business model. How does your business idea begin and how do you outline your goals and strategic planning from 1 year to 5 years from now.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://doubletap.marketing/join-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-06-10</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4c424adc39513f8a9c866b/1584124906262-JSNVE2JD3LSANKN7P59U/Stocksy_comp_1937562.jpg</image:loc>
      <image:title>Join - Memberships &amp; Class Packs</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4c424adc39513f8a9c866b/1584124474338-YKQ1K0AMA7JXAE9K2TYE/Stocksy_comp_1937558.jpg</image:loc>
      <image:title>Join</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4c424adc39513f8a9c866b/1584124517717-QMFNYXZB2O4VG9R8BQAA/Stocksy_comp_1937568.jpg</image:loc>
      <image:title>Join</image:title>
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  </url>
  <url>
    <loc>https://doubletap.marketing/beginners-guide-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-06-10</lastmod>
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  <url>
    <loc>https://doubletap.marketing/programs-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-06-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4c424adc39513f8a9c866b/1582067138472-0UI05PHL9089LFSTWY8C/Stocksy_comp_2814071.jpg</image:loc>
      <image:title>Programs - “I had a hard time figuring out how to manage work with a new baby, but after taking Tina’s Management Training Course, I’ve finally achieved balance.”</image:title>
      <image:caption>— Katherine, 33 Mother, Business Executive</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4c424adc39513f8a9c866b/1582304159687-PDWCYCJTJL81D968HYEJ/Stocksy_comp_1937568.jpg</image:loc>
      <image:title>Programs</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4c424adc39513f8a9c866b/1582066062333-2RMVYGUOA59N1NU834G8/Stocksy_comp_1937558.jpg</image:loc>
      <image:title>Programs</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://doubletap.marketing/programs-1/special-events-9bwle</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-12-02</lastmod>
  </url>
  <url>
    <loc>https://doubletap.marketing/programs-1/coaching-e4f9x</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-12-02</lastmod>
  </url>
  <url>
    <loc>https://doubletap.marketing/programs-1/classes-n2c3c</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-12-02</lastmod>
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  <url>
    <loc>https://doubletap.marketing/programs-1/training-hgezs</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-23</lastmod>
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