Facebook’s New Look

Facebook loves to change the look and feel of its platform – often, to the social media marketer’s chagrin!

The newest format started rolling out to users in July. With the new columns taking up significantly more real estate, the new format requires increased scrolling through Facebook pages to access the familiar fields. While especially frustrating for business pages, not all hope is lost! The most recent changes provide yet another reason why upgrading to Facebook Business Manager will truly make your life easier.

Business Manager allows you to store all of your business assets in one place: your pages, ad accounts, ads manager, pixels, and even assigning various assets to different people managing your business page – both within your organization, as well as external agencies.

We work on our clients’ Facebook pages through Business Manager, as it provides a more seamless place to access all assets in one place. New to Facebook Business? We can help you navigate the tool, to make your life easier and more organized! Contact us today.

Hello World!

My name is Vanessa, and I am the Founder & Managing Director of Double Tap Marketing.

Our agency was created to help values-driven small businesses leverage digital tools to take their marketing efforts to the next level – at a fraction of the cost of traditional marketing. You don’t need to spend millions to reach hundreds of thousands of potential customers. Not in a day when you can target an audience, ensuring your content is delivered to real potential consumers, with the ability to measure the results.

Why now?

  • As we head into the busy holiday selling season, online sales are booming. In a TechCrunch article published in June 2020, e-commerce sales are predicted to climb by 18% to reach $709.78 billion, representing 14.5% of total U.S. retail sales. The food and beverage category is predicted to grow by 58.5% this year, unprecedented growth.
  • Google, Facebook, and Instagram advertising – once a fringe area of marketing – have taken center stage as the most effective and affordable tools for consumer marketing & advertising. However…they are complicated to learn, with features changing daily, and limited customer support when you hit roadblocks.
  • Our agency is able to help your efforts in whatever capacity your business needs. Need a basic training on how to advertise on Facebook? We got you! Want to partner with us to develop a fully integrated strategic marketing plan, spanning all marketing channels both traditional and digital? We live for that stuff!
  • In this blog, we intend to share tips and tricks to help you utilize these powerful tools to help your business grow. We live and breathe these tools, staying constantly abreast of new features and limitations as rolled out to new platforms.

Join us as we journey through a whole new world, and let us help you master the tools to help your business adapt!